Most Egyptian businesses treat branding and marketing as the same thing, and it costs them more than they realize. Branding strategy in marketing is one of the most misunderstood relationships…
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The branding strategy definition you will find in most places is something like: a long-term plan to build brand awareness and drive consumer preference. True, but not very useful. What…
Imagine you are a real estate developer in New Cairo. You have a great project, a strong location, and competitive prices. But so does everyone else. When a buyer opens…
