1
Challenge
The objective was to reintroduce the company with bold visibility across
highly competitive regional markets, particularly Cairo and Damietta.
2
Strategy & Approach
Native Studio delivered a daring and distinctive brand identity supported by
extensive outdoor campaigns across both cities. The rebrand was amplified
through a high-impact launch event that introduced the brand’s renewed
vision centered on “Peace of Belonging.”
3
Result
A bold reintroduction that positioned Salam Properties as a premium,
recognizable developer with strong market visibility and engagement.